Insights
Perspectives on relationship health.
Practical thinking for practice leadership on how professional referral relationships grow, weaken, and get protected.
Library
Articles
Relationship health
Why Physician Referral Relationships Decline
Referral relationships rarely end with a decision. They erode through small, unnoticed changes in access, communication, and attention.
6 min read
Referral behavior
Seven Reasons Physicians Choose One Specialist Over Another
Referral decisions are influenced by trust, access, communication, and process far more than by advertising.
5 min read
Risk
How Referral Concentration Creates Business Risk
When a small number of providers account for a disproportionate share of referrals, ordinary events become material business events.
5 min read
Physician relations
What a Physician Liaison Actually Does
A liaison function is intelligence, prioritization, communication, and follow-through — not lunches.
6 min read
Strategy
Referral Growth Versus Lead Generation
Both create patients. Only one compounds through professional trust.
4 min read
Relationship health
How to Identify Dormant Referral Relationships
Dormant relationships are often the fastest available source of recoverable referral volume.
5 min read
Operations
Why Scheduling Friction Reduces Professional Referrals
Referral decisions are frequently made by staff, and staff route patients toward the path of least resistance.
5 min read
Referral experience
How to Build a Referring-Provider Page
A referring-provider page should reduce effort for the referring office, not market to patients.
4 min read
Measurement
What to Include in a Monthly Referral Performance Review
A useful review answers what moved, what was done, what it appears to have influenced, and what happens next.
6 min read
Measurement
How Specialty Practices Can Measure Relationship Health
Relationship health is a composite view of volume trend, recency, value, friction, and engagement.
5 min read
The Prime Referral
Become the practice physicians think of first.
The Complimentary Referral Growth Executive Assessment takes two minutes to request and returns three to five prioritized opportunities.
For established specialty medical practices in the United States.